
I’m Fredricka Black, a trucking recruitment professional, business strategist, and founder of FBA.
I help trucking companies communicate their opportunities more clearly and help owner-operators make smarter business decisions before they commit their truck.
With more than 25 years of entrepreneurial experience and 8+ years working directly in trucking recruitment, I’ve spent years talking with drivers, owner-operators, and companies about what makes an opportunity work and where communication breaks down.
I’ve supported more than 2,000 drivers throughout my career, which has given me a clear view of the questions drivers ask, the details they pay attention to, and the information companies often fail to explain.
FBA looks at trucking opportunities from both sides.
I understand what companies are trying to communicate, and I understand what owner-operators need to evaluate before deciding where to put their truck.
That perspective helps me create clearer recruiting content for companies and more practical decision support for owner-operators.
A strong rate or percentage doesn’t automatically make a strong business opportunity.
Freight, dispatch, delivery spread, deductions, utilization, terminal location, and how the operation actually works can all change what an opportunity means for an owner-operator.
That’s why FBA focuses on helping people look beyond the pitch and understand the business behind the opportunity.
Clear information. Practical guidance. Straightforward communication.
Whether you’re a trucking company trying to explain your opportunity better or an owner-operator trying to evaluate one, FBA helps you understand what matters before the next decision is made.
You make the decision. We help you know what you’re looking at.